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Insights · Essay

Pluggable Business

Sure, you’re profitable. But is your business Pluggable?

The rules are changing. You used to get ahead just by standing still. Not anymore.

You keep hearing about them: Crypto, Blockchain, the Metaverse, the Internet of Things (IoT), Software-as-a-Service (SaaS), Superapps, and a host of familiar jargon. There’s more to come. You ask yourself, “So what? What’s in it for me?” There lies the problem. It is not exactly clear what the benefit is. It is an endless parade of shiny objects.


#Pluggable #Pluggability #PluggableBusiness #PluggableEconomy #DelightForAll

First published 2022 · by Drew Guitarte, inventor of the Pluggable Economy.

Where this goes next

The parade has an answer. It is pluggability.


The question this essay raises — what is actually in it for you? — is the one the Pluggable Economy was built to answer. Here is where it leads.

The Idea

The Framework

The 5th Industrial Revolution, Digital Power, and the paradigm shift from building to own to building to connect.

Read the framework →

The Architecture

The Four Components

The Digital Plug, Outlet, Adapter, and Power Plant — the four parts that make a frictionless connection.

See the components →

The Origin

The Manifesto

The kitchen-table morning the Pluggable Economy was born, and the principle that governs it: delight for all.

Read the origin →

Plug In

Make your business Pluggable.

Join the movement, and help build an economy where every connection is frictionless and delightful for all.